Breed is an agency that builds and maintains interactive online communities and conversations positioned in line with your brand. With an intricate understanding of online social media marketing we know how to create and sustain a striking online presence for your brand. One that yields a continuous and remarkable ROI.
Our roots are in the digital agency realm but we have evolved to ensure there is always conversion to a structured community for all digital property that we invest in on your behalf. Our goal is incremental growth as we take calculated steps to firmly root your brand in the social media sphere.
Chief Executive Officer
Gareth's love for computers began at the early age of seven. As technology transformed, so did his passion – growing to include the internet and all things digital. His talent has seen him excel in a variety of digital jobs, including: Designer/Developer, Project Manager, Producer, Digital Strategist and now CEO. It’s with this lifetime of learning and years of experience that he has built Breed.
Roxana is the wordsmith at Breed. From copywriting to content management, she crafts what brands should say, and manages how and when they say it. When she’s not doing this, she’s fussing over bad grammar because there’s the write way and the wrong way and the latter pains her.
Sean is a determined art director who's always learning and perfecting his skills. He's a gifted illustrator and artist, a curious photographer and a not-too-shabby fire performer. An ideas guy who's dedicated to solid teamwork and seamless creative execution, he's a dreamer, gamer, fire-player.
"The ROI of social media is that your business will still exist in five years."
The Breed team is about community. This means that we see everything in terms of constructive interaction, valuable socialising and engaging conversation. We understand community as an integral part of being human. It’s something we desire, endeavor towards and once we have it, we’ll work on preserving and expanding it.
We see social media communities the same way we see our internal community, which is how we see all communities. It’s this understanding that allows us online success for brands because we carry basic human elements into all digital interaction.
Social media has done away with online anonymity. A conversation is a conversation; a connection is a connection, whether face-to-face or screen-to-screen. It’s human nature supported by technology, not driven by it.
In short, our culture is community, whether on or offline and we’d love to make you part of ours.
We want to chat with you and your team. Give us a call and let’s grab a coffee.
People bond with brands on social media. Breed will build and manage online social communities for your brand. We start the conversation and then we coordinate its growth.
Facebook is the big brother of social media in southern Africa. Not to be taken lightly but always to be enjoyed in a fun light. We love Facebook and all it has to offer the brands we work with. Facebook is an extremely powerful platform and well suited to any B2C brand.
Twitter is fast approaching the exclusive status that Facebook has enjoyed within southern Africa over the last few years. As the platform grows beyond its initial focus, we are seeing an extended audience joining in the ongoing conversations.
Pinterest is driving more traffic to company blogs and websites then Google+, YouTube and LinkedIn put together. While this is a worldwide trend, Pinterest is fast growing in South Africa as an image-based social media platform.
YouTube has over 3.7 million unique South African viewers. This number grows daily. 72 hours of video are uploaded every minute making it the channel for sharing viral content.
There are over 2.3 million LinkedIn users in South Africa. Company profiles on LinkedIn offer the opportunity for connection and conversation within groups relevant to you and your business. This kind of targeted communication is always highly beneficial for forging significant business connections online.
In terms of fostering effective brand awareness and loyalty, we understand the importance of linking real-world events to online. This is why we offer comprehensive live and remote event coverage and content creation that’s on the pulse and exciting.
Digital marketing is all about content. We create visual and written content that aligns with your brand strategy and also compels your fans, followers and subscribers to engage with you everyday.
All content is CPA-compliant and tailored to meet your brand requirements. Whether you’re looking for material that pins you as a thought leader, is entertaining or irreverent, emotional or intelligent, we’ll deliver.
We take a traditional advertising approach to digital by building strong and reliable strategies from the ground up. We do this through a series of discovery meetings and ideation sessions.
An ideation session will help you gain insight into how best to represent your brand online.
Breed facilitates this strategic planning process. We focus on finding accurate, workable solutions that will enable your company, or our team, to implement an effective online marketing strategy.
Online Reputation Management (ORM), allows for full awareness of who is speaking to and about your brand and how much of that communication is positive, negative or neutral.
We manage brands’ reputations by following up on all online communication as per the generated reports.
This allows for thorough interaction with the target audience and offers exponential benefits in terms of online customer relations.
We offer short-term and long-term solutions based on each of our clients requirements. These range from short-term once-off campaigns to long-term annual retainers. The choice is yours and you are always empowered to make the right decision.
Media planning allows for audience-specific, targeted online marketing. We devise a relevant advertising strategy for your brand that includes Facebook media, Google Ads, display media and a broad range of direct marketing options.
We adhere to the regulations of the Consumer Protection Act (CPA) in all content creation, competition rollouts and dealings with consumers.
When done correctly, Search Engine Optimisation (SEO) allows your company or brand to rank highly on search engines. This increases the visibility of your brand online and drives traffic to the online channels of your choice.
Breed follows a thorough research process before writing keyword rich content that will support your brand.
Here’s a taste of what we do. Like what you see? Give us a call and let’s grab a coffee.